Go Beyond Certification.
Deliver Measurable AI ROI.
The Institute of Business AI (IBAI) provides the industry's only ROI-focused training and certification. Our programs are designed to equip business leaders and consultants with a proven framework—the 5 ROI Levers™—to translate AI implementation into measurable profit and tangible business growth.
IBAI™️ Certification & Training Programs
IBAI's AI certification and training programs are the industry's leading ROI-focused qualifications, designed to move beyond purely technical skills and into strategic business value. Our programs provide a comprehensive knowledge framework built on the 5 ROI Levers™️—Cost Efficiency, Revenue Growth, Productivity, Customer Experience, and Data Intelligence. This ensures every participant can drive measurable growth, translate AI initiatives into profit, and lead their organization with a clear, data-driven strategy.
Become a Certified AI ROI Consultant™️
Master AI ROI strategy and lead business transformation with a proven framework. Join the industry's leading certification program.
Enroll NowAbout the Institute for Business AI (IBAI)
We exist to help small and midsize businesses confidently use artificial intelligence to work smarter, grow faster, and measure real results.
AI is changing the world, but most small businesses have been left behind. At IBAI, we make AI practical, measurable, and profitable for everyday business owners.
We believe AI shouldn't just sound exciting; it should work for you. That means saving time, cutting costs, increasing revenue, and improving the customer experience in clear, trackable ways.
The Problem We're Solving
Small businesses face a perfect storm of AI challenges.
82% know AI is essential for survival, yet most are stuck between expensive enterprise solutions and confusing DIY tools.
Our Return-on-AI Benchmark™ data reveals the real issue: while 60% of SMBs are attempting AI, only 25% achieve significant ROI.
Why? Because they lack:
Measurement standards to know what "good" looks like
Validated frameworks proven to work at their scale
Benchmark data to track progress against peers
ROI accountability to ensure real business results
Cost Efficiency
Automate repetitive workflows, customer service, and operations to reclaim 20+ hours per week and increase profit margins without adding staff.
Revenue Growth
Use AI to optimize marketing, sales, and content creation. Scale campaigns, target precisely, and double conversion rates with smarter systems.
Productivity
Implement AI in project management and collaboration to improve delivery speed, organization, and team output by 50% or more.
Customer Experience
Personalize communication and deliver world-class support through AI chat, review automation, and tailored experiences that build loyalty.
Data Intelligence
Transform business data into strategic insight. Build AI dashboards for forecasting, analytics, and performance optimization that drive smarter decisions.
Our data proves that improvements in one lever amplify the others:
That's how we build intelligent, self-improving businesses.
Cost savings fund growth.
Growth demands productivity.
Productivity enables better experiences.
Better experiences generate insights.
Insights optimize costs.
Who We Serve
We help the people who keep our economy moving:
Entrepreneurs ready to grow without burnout or extra staff.
Small and midsize business owners looking to automate, optimize, and scale.
Organizations and associations that support business communities and want to bring AI education to their members.
If you run a business, lead a team, or support others doing the same — IBAI is built for you.
What Makes Us Different
We combine certified learning, consulting, and ROI frameworks so you can see measurable results within 90 days.
Applied Learning
Learn, build, and deploy AI directly inside your business.
ROI-Based Frameworks
Every program uses our proven 5 ROI Levers™ to measure impact.
Certified Authority
Our certification programs set the global standard for small-business AI implementation.
Human + AI Balance
We teach ethical, sustainable ways to integrate AI without replacing people.
Our Promise
Every IBAI program is built on four commitments:
Measurable ROI
We define success by numbers you can see on your balance sheet.
Speed to Value
Most clients experience measurable gains within 90 days.
Repeatable Systems
We help you build AI workflows that scale sustainably.
Standards-Based Approach
Our framework is grounded in real data and ethical best practices.
Our Ecosystem of Support
Education & Masterclasses
Learn the latest AI tools and strategies through our live and on-demand sessions. Each class is built around the 5 ROI Levers™ to help you grow revenue and efficiency immediately.
Consulting & Custom Programs
Get hands-on help from our experts. We audit your business, build custom workflows, train your team, and stay with you until your systems run seamlessly.
Community & Certification
Join a trusted network of business leaders, consultants, and organizations shaping the future of AI-powered business. Earn certifications that validate your expertise and credibility.
Our Instructors
Learn from experienced AI and business professionals dedicated to your success
TerDawn DeBoe
Founder, Forbes Contributor
TerDawn DeBoe is a leading expert in small business AI strategy and ROI measurement. As the founder of the Institute of Business AI, she challenges conventional wisdom about enterprise AI, providing practical, proven implementation solutions for small and medium-sized businesses. With over a decade of experience in digital marketing and business growth scaling, TerDawn developed the proprietary 5 ROI Levers™️ system, a groundbreaking framework for measuring artificial intelligence returns. Her work is dedicated to helping businesses achieve measurable AI ROI in just 90 days. TerDawn is a respected writer, freelance journalist, speaker, and consultant. She is a regular contributor to Forbes, where she has a column focusing on AI ROI for businesses and has been spotlighted on Forbes' longest-running show, "Leadership Lessons." Her insights have also been featured in Business Insider.
Craig Cameron
AI & Automation Expert, Founder of Bots Guy
Craig Cameron has worked in digital marketing since 1995, with the last 8+ years focused on building bots, automation systems, and AI-enhanced business infrastructure. Craig is the owner of Bots Guy, an AI and automation marketing agency, and a certified GoHighLevel expert and ManyChat specialist. His experience includes building custom software applications, supporting multiple 6–8 figure brands, developing and leading the social media marketing department that became an integral part of a company's transition to a public company, and delivering large-scale automation projects—including a system built for the Jamaican government. His work centers on designing practical, production-ready systems that reduce manual work, increase responsiveness, and scale reliably.
Trusted by Organizations That Serve Real Businesses
Ready to start your transformation?
Learn the 5 ROI Levers™ that turn AI into measurable profit.
Reserve Your Seat in The AI Profit Blueprint™