Event Starts In
You built something real. Now you're stuck carrying it.
You have the expertise. You have the audience. You have the track record.
What you don't have is time.
You become the bottleneck because of your schedule. You miss opportunities because you didn't have the right system in place when they showed up.
You've touched thousands of people you can't follow up with. You hired help, but now you're drowning supporting your own team. Your content person makes you review everything for hours. Your social media person is making mistakes you have to fix.
The past few weeks have fried your brain. And the AI tools you tried? They didn't speak in your tone. You started. You stopped. You walked away.
This masterclass is for you if:
- You've become the bottleneck in your own business and you know it
- You've tried AI and it didn't hold your voice
- You've touched thousands of people but have no system to follow up
- Your team creates more work than they save
- You're doing work that should be automated because the systems don't exist yet
- You want to focus on what only you can do and let systems carry the rest
What You'll Discover In This 2-Hour MasterClass
The 5 ROI Measurements That Actually Matter
Most AI conversations focus on tools. This one focuses on outcomes. I'll show you the 5 levers that separate AI that pays for itself from AI that drains your budget. This is the same framework I developed after cutting my operational overhead by 81%.
The 5 Competitive Advantage Areas
Where AI creates real leverage in your business: Revenue and Growth, Operations and Time, Assets, Wealth, and ROI Intelligence. You'll identify which area to focus on first based on where you're losing the most time or money right now.
The 5 Levels of Communication for AI
Most people prompt AI like they're talking to a search engine. That's why the output sounds generic. I'll teach you the 5 levels of communication that get AI to deliver results in your voice, for your business, without sounding like everyone else.
Your 90-Day Implementation Roadmap
Not an 18-month transformation. Not another course you'll never finish. A focused sprint that produces measurable results in one quarter. You'll leave with your first 30 days mapped.
This Training Is For:
- Established business owners who have already built something real but are stuck being the system instead of running it.
- Founders and CEOs who want to focus on curriculum, teaching, speaking, and content. Not admin. Not operations. Not managing a team that needs constant oversight.
- Leaders who are capacity-constrained. You have the expertise. You have the audience. You need the systems that let you show up, do your part, and let AI handle the rest.
- Consultants adding AI to their offerings who want a proven methodology to deliver real results to clients.
- Anyone who's tried ChatGPT and walked away. It didn't hold your voice. It felt generic. I'll show you why, and how to fix it.
This Is NOT For:
- People looking for AI tricks and hacks. This is business strategy.
- Anyone who wants AI to do all the thinking. Co-pilot, not autopilot.
- Those who aren't ready to implement. You'll leave with a plan. I expect you to use it.
What Makes This Training Different
No Vendor Agenda
I don't sell AI tools. I teach you how to evaluate them. If a tool doesn't prove ROI in 90 days, it goes.
Forbes-Level Insights
The same frameworks I share with tens of thousands of Forbes readers, brought into a live room where you can ask questions.
Implementation-Ready
You'll leave with a 90-day roadmap, not inspiration. This is not a motivational talk. It's a working session.
Documented Results
I went from a team of 10 working 40-50 hours a week to 2 contractors at 10-15 hours. 81% reduction in operational overhead. I'll show you exactly how.
Institute of Business AI Has Been Trusted To Train These Organizations






Your Instructor

TerDawn DeBoe
Forbes Contributor | Founder, Institute of Business AI
TerDawn has trained business leaders at:
- Restaurant Marketing & Delivery Association
- KeyBank's Key4Women
- Council of Smaller Enterprises (COSE)
- Women's Business Center of Northern Ohio
She is one of only two Forbes contributors selected to teach on the platform's longest-running show, Leadership Lessons.
Her proprietary frameworks, including the 5 ROI Levers and Return on Intention (ROI²), are the foundation of the only accredited AI ROI certification program in the industry.
"If you can't measure it, you can't scale it."
Attend Live and Get These Bonuses
5 ROI Levers Assessment
Identify your highest-ROI AI opportunity before the training ends.
90-Day AI Implementation Strategy
A step-by-step roadmap to turn what you learn into measurable results within one quarter.
What Business Owners Are Saying

Kristian A. Smith
Kristian A. Smith

Tanner Baughman
Tanner Baughman

Shanna Smith
Shanna Smith

Meltrice Sharp
Meltrice Sharp

Cheryl C. Perez
Cheryl C. Perez

Shanika Jordan
Shanika Jordan
Register for Free
Secure your spot for April 13, 2026 at 7pm ET | 6pm CT | 5pm MT | 4pm PT
Frequently Asked Questions
5 ROI Levers™ and Return on Intention™ (ROI²) are trademarks.